Google tests new travel service
Google Inc. is scouting out the travel bookings business with a new feature that connects users to travel agencies that offer the cheapest fares. They announced to be testing the feature, putting it in competition with travel search sites like Sidestep and Kayak, which sift through all published bookings information for fares and reservation prices.
The new Google`s feature would not compete directly with services offered by online travel agencies Expedia and Travelocity. On Google, users can input specific flight inquiries between two points. The search results feature Web links to the sites that offer fare information.It also allows users to enter their preferred dates of travel before searching.Unlike full-service online travel agencies Expedia and Travelocity, travel search engines do not sell fares. They only locate the fares and give links to sites that offer bookings.